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New Kindle Ad

Posted: April 27th, 2011, 7:12 pm
by Mira
Taking a quick break to post this - have you guys seen the new Kindle ad. I think it'sa pretty good marketing tool - both for the Kindle and for e-books. Light and attractive.

If you have a sec, take a look. I'd be interested in what people think. This is the first marketing I've seen that is pro-e-book....I think....


Re: New Kindle Ad

Posted: April 27th, 2011, 7:28 pm
by hektorkarl
Interesting link, Mira.

To me, this seems more aimed at Apple than strictly pro e-book (since it focuses on the "glare," a problem iPad/iPhone/iTouches have, but not something I've heard many paper readers mention).

The things I've found that quickly turn e-book skeptics into e-reader fans are travel and moving. I became a Kindle convert soon after moving across the country (and having to mail 30 boxes of books in the process).