Amazon buys touch screen company

News, trends, and the future of publishing
Post Reply
User avatar
Nathan Bransford
Posts: 1382
Joined: December 4th, 2009, 11:17 pm
Location: New York, NY
Contact:

Amazon buys touch screen company

Post by Nathan Bransford » February 6th, 2010, 2:47 pm

In what we're hoping bodes well for future Kindle iterations, Amazon's pulled out its credit card and picked up New York-based startup Touchco, who specializes in -- you guessed it -- touchscreen technology.
http://www.engadget.com/2010/02/03/amaz ... indle-div/

What do you guys think? Will Amazon be able to keep pace with Apple and others in the device wars?

User avatar
christi
Posts: 166
Joined: January 31st, 2010, 3:54 pm
Location: Texas
Contact:

Re: Amazon buys touch screen company

Post by christi » February 6th, 2010, 3:05 pm

As with any business, it will succeed with deep enough pockets, willingness to change, the smarts to innovate, the imagination to expand, and the willingness to take risks. If Amazon has all of these things, then I say they'll be quite competitive. They might even do something like the cable companies with cable boxes. If you can't afford the equipment, well for the low price of $5.99 you can rent a kindle for a month.
Would you sign my story for a Klondike bar?

http://christigoddard.blogspot.com/

casnow
Posts: 159
Joined: December 7th, 2009, 1:51 pm
Location: Cairo, Egypt
Contact:

Re: Amazon buys touch screen company

Post by casnow » February 6th, 2010, 4:44 pm

One thing is for sure, which is that they are going to make a lot more money on eBooks now that they are taking a 30% of fixed sale price on most eBooks instead of trying to sell it for $9.99 and taking a loss...

However, I still believe that eBook readers will diverge - you'll have very top end ones that do many things like the iPad and you'll have very dumb ones that will drop in price until they are very, very cheap.

User avatar
charlotte49ers
Posts: 281
Joined: January 14th, 2010, 7:35 pm
Location: Georgia
Contact:

Re: Amazon buys touch screen company

Post by charlotte49ers » February 6th, 2010, 10:41 pm

They've got the benefit of name recognition with being one of the first (if not the first, I don't remember) e-reader. It's going to be interesting to watch play out. It kind of makes me think of the whole BluRay/HD battle a few years ago - it will just really be a wait and see deal, I'd imagine.

I just need them the devices to get a bit cheaper before I can even consider it! A school teacher's salary does not smile upon these $$$ things. :-)

Skyhawk
Posts: 27
Joined: December 14th, 2009, 7:33 pm
Contact:

Re: Amazon buys touch screen company

Post by Skyhawk » March 11th, 2010, 8:02 am

I'm not sure about that but I'm less sure about the publishing industry. So much so that I'm considering paying CreateSpace, a division of Amazon $5000 to put together a POD program for my book. The odds have always been stacked against us but particularly now, with money so tight, the tiny ray of chance I may have had is all but gone.

I see this as my only choice...or last option. If I'm creative, and work hard, I can promote the book through several medias along with my blog and actually start making some money. But here's my one concern. Once I take this road, will I kill my chances for traditional publishing all together? Or is there still a ray of hope provided the book does real well? Nathan? Anybody?

Also, has any body else considered this option and have some experience to share? Is there another company I should look into for a POD book?

I put two solid years of my life into my work and was dedicated emotionally as well so everything else in my life got put on hold. I think it's time to let go and move on. It was a promise I made to God for allowing me to survive and one time, actually sending an angel to revive my lifeless body but I'm not getting any help so perhaps it's not His will. That simple!

JilltheImpossible
Posts: 10
Joined: March 1st, 2010, 6:59 pm
Contact:

Re: Amazon buys touch screen company

Post by JilltheImpossible » March 11th, 2010, 11:31 am

Skyhawk wrote:I'm not sure about that but I'm less sure about the publishing industry. So much so that I'm considering paying CreateSpace, a division of Amazon $5000 to put together a POD program for my book. The odds have always been stacked against us but particularly now, with money so tight, the tiny ray of chance I may have had is all but gone.

I see this as my only choice...or last option. If I'm creative, and work hard, I can promote the book through several medias along with my blog and actually start making some money. But here's my one concern. Once I take this road, will I kill my chances for traditional publishing all together? Or is there still a ray of hope provided the book does real well? Nathan? Anybody?
I would definitely try getting an agent first if you're going to shell out that kind of cash. If you've already tried that route, revise your query and try again. don't give up!

As for the Kindle thing...I work for Barnes & Noble-strictly in nook kiosks-so it's my job to try and sell that product to as many people as I can. And from reading this article, I can already tell that a touch screen Kindle is going to make my job so much harder. Sigh. Yes, the nook has touch screen as well but this new Kindle isn't going to help when I get the question "So how is this any different from the Kindle?" I swear I get this question 300 times a day! Oh well, I'll be crossing my fingers that nook will try expanding the touch screen to the whole body of the device-not just the bottom segment.

Thanks for the heads up on this Nathan!

Post Reply

Who is online

Users browsing this forum: No registered users and 1 guest