YA + Adult = "New Adult?"
Posted: December 8th, 2009, 3:28 pm
Nathan,
Came across a blog by Adrienne Kress http://ididntchoosethis.blogspot.com/ addressing the "crossover" from YA to Adult issue of shelving and such. Do you see this actually happening? Could it open up the market for those hard-to-place projects that may not have been picked simply because they didn't fit into a single category?
Came across a blog by Adrienne Kress http://ididntchoosethis.blogspot.com/ addressing the "crossover" from YA to Adult issue of shelving and such. Do you see this actually happening? Could it open up the market for those hard-to-place projects that may not have been picked simply because they didn't fit into a single category?
.So several weeks ago St. Martin's Press ran a contest looking for what they termed "New Adult". This is what they said they were looking for:
"We are actively looking for great, new, cutting edge fiction with protagonists who are slightly older than YA and can appeal to an adult audience. Since twenty-somethings are devouring YA, St. Martin’s Press is seeking fiction similar to YA that can be published and marketed as adult—a sort of an “older YA” or “new adult.”"
Basically the genre has been invented by St. Martin's because of the obvious crossover appeal we've been seeing with such books as Twilight, and heck, even Harry Potter