Post
by dgaughran » February 16th, 2012, 12:16 pm
I've tried a little bit of everything at this point. After a couple of months, I looked at promotional activies closely to see which were time sinks, which weren't fun, and which weren't working.
Stuff I don't do as much anymore:
* Submit to book review blogs (I still send new releases to reviewers who reviewed me before.)
* Guest posts.
* Hang out on readers' sites.
* Interviews.
* Blog/hops/tours etc.
I think all that stuff is good, can be fun, and is great for networking. I think it will get you some sales at the start, but after you have a bit of a base, you should cut back a lot.
It's also important to identify things which require an ongoing time commitment (trading guest posts, blog tours, posting on forums), and those that don't (i.e. setting up a micro-page for a new release or whatever) and see if you can do more of the latter than the former. that frees up a lot of time.
These are the two things that drove more sales than anything that I mostly focus on now:
* New releases
* Free books
Just writing a lot is a good approach too. And probably the best one. The only strict "promo" I do is around the time of a new release. I give each book a little push, then get out of it's way.
I did a lot of business stuff in Jan - ISBNs, expanding distro, translations, media interviews, etc, etc - but that's it on that front for a while and that's stuff that will pay off all through the year.
Now, I just want to focus on getting more titles up. I feel like I have all the other parts in place, but I'm still missing the most important one: more books.
I wrote 25k this month so far. I hope to have a first draft of a new historical at the end of the month. And then keep up a good pace for the rest of the year.
I didn't mention blogging and twitter. I use Twitter to make connections and to drive traffic to my blog. I don't use it to sell books, and don't think that works anyway.
Does the blog drive sales for me? A bit. No more, I would say. Great for selling things like the how to, but not for fiction. I've cut back a good bit on posting, to spend more time writing fiction this year.
But I would blog and hang out on Twitter if it never got me a single sale. It's fun. In fact, if you don't find any of this promo/marketing/social media stuff fun, you really are much better off just writing.
As I said, it's probably the best approach anyway - certainly until you have enough titles up to really get any return from any marketing/advertising.