Don’t Write A Press Release
Posted: November 3rd, 2015, 10:22 am
Don’t Write A Press Release
220+ Book Marketing Campaigns Completed. Here's what we learnt: http://publishingpush.com/blog/book-marketing/
Seriously, don’t even think about writing a press release. If you’re still sending press releases please stop.
Imagine yourself in the shoes of the journalist or the content editor at a large newspaper and their online counterpart. You have hundreds, possibly thousands of pieces you could write about or schedule for the next issue or post on the website. An author sends you a generic document with a few images, telling you about their latest book.
Pitch them a story. Really dig deep about the newsworthy elements within your book. What inspired you? What is your personal story. Sell them on this. We are all storytellers so sell them a story. I don’t mean to sound like the Wolf of Wall Street but you really need to understand the level of competition you are facing for that spot. Get selling!
220+ Book Marketing Campaigns Completed. Here's what we learnt: http://publishingpush.com/blog/book-marketing/
Seriously, don’t even think about writing a press release. If you’re still sending press releases please stop.
Imagine yourself in the shoes of the journalist or the content editor at a large newspaper and their online counterpart. You have hundreds, possibly thousands of pieces you could write about or schedule for the next issue or post on the website. An author sends you a generic document with a few images, telling you about their latest book.
Pitch them a story. Really dig deep about the newsworthy elements within your book. What inspired you? What is your personal story. Sell them on this. We are all storytellers so sell them a story. I don’t mean to sound like the Wolf of Wall Street but you really need to understand the level of competition you are facing for that spot. Get selling!