Just a few days until the Launch Party. Here are a few things I've learned over the past few weeks.
People are stoked that the party is at a bar and on the weekend. Bourbon and a fireplace makes everything better.
Writing Press Releases sucks.
Sending out Press Releases sucks even more because it brings back the ol' Query roller coaster of emotions.
Press Releases are sort of old school. If you can get a hold of direct emails then writing a call to action or a direct pitch to someone is better. Basically you need to tell them exactly why they should care, why would it make good "news?" I pitched the multimedia angle heavily as well as the Do It Yourself factor and the fact that Be the Match (National Marrow Registry) gave me authorization to use their logos as needed.
When using a QR code make sure you don't scale them down too much to scan. And make sure to choose the setting "Keep hard edges" in Photoshop so they keep the detail needed for phones to read them.
If using a QR code, make sure to create a specific destination page. Keep it simple. Most homepages have too much info for a QR code destination.
I got one bite from the media and it's a good one. KATU (ABC here in Portland) said they'd love to have me on the A:M Northwest Morning Show in January. They were all booked up for December. Squuueee!
If any of you are in Portland then drop on by on Saturday night. The whole team that helped me will be there. Editor, book designer, ebook designer, website designer, etc.
Thanks for the kind words and advice. I've barely had to time to be excited but it's creeping in...
Details -- http://www.withoutrain.com/blog/launch-party/