Nathan Bransford - The Forums

My first book is a little over two months away from publication in print, ebook, and audio varieties. I know from a lot of research that one of the keys to making sure it gets out there and sustainably sells (especially if you have not much of an existing following) is to get a large number of positive reviews as quickly as possible. I've read that 50 reviews is about the point where Amazon starts paying attention and featuring your book more.

So, other than just asking everyone I know to review the book, what's the best way to get people to read and review it? I plan to offer it for free for 5 days upon launch. I'm not sure what the price will be after that. How can I incentivize people?

The book is about branding and communication for small business: http://www.brandidentitybreakthrough.com

Gregory